What A Web Copywriter Can Do For Your Business That A Freelance Writer Can?t
by Dina Giolitto
[31 Dec 2008 at 1:18pm]
Choosing the right writer for your marketing needs is crucial to the success of your business. As someone who’s looking for cost-effective alternatives, you probably think that the lowest priced freelance writer would naturally be the one for you.
I’m not saying that you CAN’T get powerful copywriting from a writer who charges low fees. But [...]
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Postcard Writing: How To Tackle Your First Postcard Campaign
by Dina Giolitto
[31 Dec 2008 at 11:23am]
First time sending out a postcard campaign? Chances are, you’re feeling overwhelmed and unsure — and that’s okay. Even experienced marketers wonder if their postcards will be effective.
Is the message right? Are we sending it to the correct prospects? Will anyone read it? As questions like these run through your mind, quell the uncertainties by [...]
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How to Create An Elevator Speech For Your Business
by Dina Giolitto
[30 Dec 2008 at 12:46pm]
If you’re in the business world — any industry, any place — you’ve probably heard the term “elevator speech.” An elevator speech is a short, 30-second-or-less pitch that you’d present to someone who you’re meeting professionally for the first time. It’s kind of like your own commercial — you want to sum up what you [...]
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How Yahoo! Walked Away From $44.6 Billion
by Lockergnome
[30 Dec 2008 at 12:42pm]
When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft’s $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft’s bid also put the current board on a collision course with Carl Icahn in what [...]
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The AIDA Method: What Is It And How Can It Help Your Sales?
by Dina Giolitto
[30 Dec 2008 at 10:30am]
While marketing and advertising are not exact sciences, there are methods to creating good advertising pieces, and more importantly, increasing your sales. One such method is the AIDA Method. AIDA stands for attention, interest, desire, and action. It means approaching your copywriting and ad layout in a way that persuades the reader that they want [...]
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Website Magazine
by Lockergnome
[30 Dec 2008 at 10:02am]
Website Magazine is a free magazine offering practical advice and helpful tools from industry experts to help any Web site achieve Internet success.
Until now, there has not been a magazine that caters exclusively to the business of running a Web site. Website Magazine has tapped premier talent in the Internet industry for our content and [...]
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Copywriting Tip: Make Your Point Without Confusing People
by Dina Giolitto
[19 Nov 2008 at 6:01am]
Have you ever read an article or advertisement and when you finish it, you say to yourself, “What the heck did I just read?” For the copywriter or advertising agency, this means failure. The last thing you want to do when writing copy is confuse your reader. Mixed messages and jumbled meanings cause readers to [...]
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Email Newsletter Subject Lines: Little Tricks That Work To Increase Your Open...
by Dina Giolitto
[18 Nov 2008 at 5:56am]
You just finished writing an email newsletter issue that you’re proud to blast out to all of your subscribers. You’ve included a compelling interview with an industry expert, a how-to article to help readers drive more business, and a calendar of events this month that will blow their minds. Problem is, you can’t seem to [...]
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The Evolution Of Online Advertising Technology - More Targeting, Less Privacy...
by Lockergnome
[18 Nov 2008 at 5:52am]
Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many Web sites would (intentionally or not) render improperly [...]
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The Evolution Of Online Advertising Technology - More Targeting, Less Privacy...
by Lockergnome
[17 Nov 2008 at 5:51am]
Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security.
In the beginning of targeted online advertising, [...]
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Copywriting: How Different Should Your Brochure Be from Your Web Site Content?
by Dina Giolitto
[17 Nov 2008 at 5:45am]
Many think of a Web site as an electronic brochure, and in many ways it is. A Web site, however, keeps going where a brochure leaves off. This response often leads to the question, “Well, how different should my brochure be from my Web site then?” There are ways that your brochure should be similar [...]
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Branding To Multiple Audiences: How To Retool Your Existing Content
by Dina Giolitto
[23 Oct 2008 at 3:21pm]
A Web site selling wholesale breakfast foods that are quick and easy features a picture of a smiling Caucasian woman and her two Caucasian children. To some this may be the perfect representation of what an all-American family stands for, but in a country where this is not the only ?all-American? family, is the messaging [...]
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TrackVia: Get An Online Database In Minutes
by Lockergnome
[22 Oct 2008 at 7:03pm]
Create a powerful and affordable online database in minutes with TrackVia!
Easily import your Excel spreadsheets or build your own database; maintain control of database access through setting and enforcing permissions; create customizable views, publish dynamic, reports to the Web, and plot addresses in maps.
Getting started is easy:
No software to install
Toll-free phone support
Access to all database [...]
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Vulnerability Management For Dummies
by Lockergnome
[22 Oct 2008 at 3:33pm]
As a business owner, or someone responsible for network security within your organization, you need to understand how to prevent attacks and eliminate network weaknesses that leave your business exposed and at risk.
Vulnerability Management for Dummies arms you with the facts and shows you how to implement a successful Vulnerability Management program. Whether your network [...]
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Branding Exercise: Determining Your Company Mission and Values
by Dina Giolitto
[22 Oct 2008 at 12:41pm]
Your company brand is an extension of your company’s mission and values. Your company exists for a specific purpose — whether it’s to provide environmentally friendly cleaning products or a healthy meal for families. Your brand is the visual concept and reinforcement of your mission and values. Now is the time to evaluate what your [...]
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